The specific word “objecthood” relates to theories of media via Michael Fried’s reliance on the term in his art theory and criticism.
The term does work in his essay “Art and Objecthood” by containing the anti-theses of art.
Art and Objecthood
In his essay, “Art and Objecthood,” published in 1967, Fried argued that Minimalism’s focus on the viewer’s experience, rather than the relational properties of the work of art exemplified by modernism, made the work of art indistinguishable from one’s general experience of the world. Minimalism (or “literalism” as Fried called it) offered an experience of “theatricality” or “presence” rather than “presentness” (a condition that required continual renewal). The essay inadvertently opened the door to establishing a theoretical basis for Minimalism as a movement based in a conflicting mode of phenomenological experience than the one offered by Fried.