Tumblr, Art, and Web 2.0 Ecologies: The Medium Is Still the Message

Tumblr, Art, and Web 2.0 Ecologies: The Medium Is Still the Message

Leila Nadir and Cary Peppermint on March 8, 2013

Editor’s note: This is the eleventh in a series of commissioned essays for The World’s First Tumblr Art Symposium on Saturday, March 9, 2013.

This does not mean that he was an environmentalist, trying to save the planet or fight for a more sustainable society. What it does mean is that he saw media and environment in constant relation to one another.

Every technological innovation, for McLuhan, involved a transformation of the human species, as if our tools rewire us.

Perhaps we know, somewhere, through an ancient, primordial memory, that every new tool is reworking us, giving birth to a new, sensory human, providing new ways to convey information and express creativity while also making the earth more navigable and consumable.

There are many moments when the environmental “message” and the “psychic and social consequences” of web 2.0 culture are conveyed through artistic tumblelogs.

Now, looking back, we can say they anticipated questions about the boundary of private and public space in the age of social networking.


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